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The North Face Boot Camp

  • April 13, 2015June 14, 2017
  • by admin
Marketing Strategy
The North Face Boot Camp was an idea to combine an in-store event with a digital campaign that allowed people outside of the area to also be involved. By signing up via email, the corresponding work plan was unlocked to follow along with the physical event. The end result was capturing targeted emails and funneling them into customers for the brand.

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