The Other Side is a 2 part project involving taking a team of athletes to climb up and ski down some of the largest volcanoes and mountains in the Americas. The first part of the project explored photography and story-telling in the glaciers of Mexico City to be used for assets in upcoming buying guides, gear guides, product photography and microsites. The second part of the project was pitched to the largest brands in the Outdoor industry to explore VR technology, augmented reality, and creating immersive online experiences through new media in the mountains of South America.